You've built a real Shopify business. But if you're making decisions off gut feel instead of clean numbers, you're leaving growth on the table. I bring CFO-level financial strategy — without the full-time price tag.
Most Shopify founders doing $1M–$3M in revenue have no idea what their real margin is after COGS, returns, and ad spend. That's the problem I solve.
Revenue and cash flow are not the same thing. Inventory purchases, payment processor holds, and supplier timing can leave you cash-strapped even in a strong revenue month.
Top-line Shopify revenue hides the truth. After factoring in COGS, returns, ad spend, and platform fees, some of your bestsellers may barely break even.
Marketing platforms report their own metrics. A true ROI picture requires connecting ad spend back to your real margin — not just attributed revenue.
Bookkeepers record what happened. A fractional CFO interprets it, flags what matters, and helps you make smarter decisions before problems compound.
Growth amplifies financial chaos. Without a clean system for tracking margins, forecasting cash, and measuring KPIs, scaling faster just means losing money faster.
Banks and lenders need clean, consistent financials. Getting your P&L and cash flow in order is the first step toward accessing capital to grow.
A clean P&L, cash flow summary, and plain-English interpretation of your numbers every month — not just reports, but what they actually mean for your business.
Know what's coming before it hits. Especially critical around inventory purchasing cycles, launches, and peak seasons where cash timing can make or break you.
Contribution margin by SKU or product line — accounting for real COGS, platform fees, returns, and ad spend so you know exactly what's actually profitable.
Connect your marketing spend to your financials. Understand which channels are generating real returns and which ones are quietly draining margin.
A custom set of financial KPIs tracked consistently so you can make data-driven decisions instead of guessing based on Shopify's top-line revenue number.
Regular working sessions to discuss what the numbers are telling us, identify opportunities, and build a financial roadmap aligned with where you want to go.
I'm Parker Friefeld — a financial professional with a Master's in Accounting from UCF and three years of audit experience at a nationally recognized, top-tier public accounting firm.
Most fractional CFOs can produce reports. My audit background means I can read into your financials critically — spotting inconsistencies, identifying where numbers don't add up, and building the controls that protect your business as it grows.
I work fully remote with e-commerce founders nationwide. No overhead, no unnecessary meetings — just clean financials and clear strategic guidance when you need it.
Pawsitive Prep — a South Florida dog training business with 30+ five-star reviews and a local news feature — had a proven service offering but no structured approach to financial planning or revenue modeling.
I built out their first formal P&L, modeled their revenue streams, and developed a pricing strategy for a new course offering that aligned margins with sustainable growth. The result was a clear financial picture the owner could act on.
Starts with a free 30-minute discovery call. No commitment required.
Ready to get financial clarity in your business? Send a message and I'll follow up within one business day to schedule a free 30-minute discovery call.